Menopause marketing: Hype vs. truth

An array of “menopause skin care” products joined the beauty market in recent years. Some contain virtually the same active ingredients as “anti-aging” skin products. Falling estrogen levels during the menopause transition can lead to dryness and sagging. Broad-spectrum sunscreen, moisturizers, and other products can help offset these skin changes, but not prevent or cure them. Women should examine a product’s ingredients to determine if a “menopause” version is truly different from a standard “anti-aging” version.