Disease Label Increases Interest in Medicine

People think something with a disease label needs a medicine, even if the medicine won’t work. That’s one conclusion of a new study of 175 parents. People waiting in a child health clinic were asked to read about a fussy baby and respond as if they were the parents. They read that the baby cried and spit up a lot, so they went to the doctor. The doctor explained the cause and said it probably would go away on its own. Half of the parents read that this condition was called gastroesophageal reflux disease (GERD). The others did not get such a label. All of the parents read that there was a medicine for this problem. But half of them read that it probably would not help. The others got no information about whether the medicine would work. People who were told that the problem was GERD were more likely to want medicine. This was true even if they were told that it wouldn’t help.